It is extremely rare for me to give anything a 5 star rating, and even rarer for me to give an expensive item a full 5 stars. I was looking for a good quality laundry detergent to wash our dogs bedding and dog towels in. He is a senior dog, so tends to drip urine when he sleeps, plus he had a wound that was oozing while it healed. He has been on antibiotics for the hotspot, but it still oozed…and that stunk. That is why I was looking for a laundry detergent that focused on getting rid of pet stains and odors, and decided to give this one a try.To make this review easy, I broke down what I really thought about it into the following important areas. I considered what is important to me when it comes to a good pet focused laundry detergent, and then rated each feature on a scale of 1 to 5.In my rating system:1: 🙁 horrendously bad, hated it2: 😒 needs improvement3: 😏 It’s okay, neither great nor bad4: 🙂 very good5: 😀 excellent, loved itQUALITY: 5 😀 ~ This detergent has a clean look and smell; it is free from dyes and phosphates, so it is safe to use on synthetics and delicate type materials, and is a good choice for pets with sensitive skin. In fact, our dog seems to have more sensitive skin than I do, and I have to be ultra picky about what I wash my clothing in. But this detergent is exceptionally gentle, and doesn’t cause him any issues at all. However, while the ingredients make it seem gentle, this is a powerful detergent when it comes to results; it works better than any detergent I have used.RESULTS: 5 😀 ~ I was literally blown away by the results of this detergent. I started using incontinence bed pads on my dogs bed, mostly because of his wound. The vet told us to leave it uncovered to let the wound heal, and only bandage it at night. So, I clean it every morning then leave it uncovered, but it was oozing all over his bed. The pad was covered in reddish stains, the puss was yellow with small amounts of blood. The stains would not come out, even when bleached. So, I didn’t expect this one to get the stains out either, I was more focused on the smell. I wanted to get rid of the smell left behind by the wound. However, the pads came out clean…not even a hint of the stain, and they smelled fresh as well. I was shocked.SCENT: 5 😀 ~ This detergent has a very nice, fresh smell. It is kind of like a blend of the clean cotton and fresh linen scents you get in a lot of standard laundry detergents and fabric softeners. I love the fragrance, and the fact that everything washed in this detergent come out with that fabulous, ultra fresh smelling scent.VALUE: 5 😀 ~ On the surface, this may seem expensive. But after seeing how well it works, and the fantastic results, I definitely think it is worth the price. Plus, it is ultra-concentrated, so a little bit of this detergent goes a long way.Overall, I am extremely happy with the quality and results of this detergent. It works better than any I have used, and is very gently. I can even use this to handwash a couple of items, and have not had a single reaction at all. I have very sensitive skin, and a lot of detergents cause me to get a rash, but this one is better than baby specific detergents when it comes to being skin friendly. Everything I wash in this comes out brilliantly clean and smelling great, and his blanket comes out super soft as well.So, this detergent has ticked all of the boxes for me; not only would I recommend it, but I will definitely be buying this one again. It is worth the price point; I think it is good value as well as very good quality.