I used this shampoo on my cockerpoo who gets terribly matted. Anyone with one of the doodle breeds will know the constant fight to keep their very specific kind of hair mat free. Usually getting her wet just makes her mat more no matter what shampoo I use, but after using this I was able to brush her out really smoothly and she looks the most silky smooth she's ever looked! She also smells really nice, which is a definite bonus, although, to be honest, the detangling effect works so well I think I would have kept using it even if I didn't like the scent!It did take a fair bit of the shampoo to get a decent lather, but it eventually lathered up well. The pump bottle is great because wrestling a wriggling dog in a wet bathroom while trying to manage not to spill an open bottle is next to impossible.I like that the shampoo is pH balanced, sulfate and paraben free and cruelty free, and that the way it eases the tangles makes grooming less uncomfortable for my dog. It may not be one of the cheapest shampoos I've tried at £15.95 fot 350 ml (price at time of review) but I consider it worth it. I don't think I would pay this much normally for a dog shampoo, but for a problem coat like a cockerpoo's, that I've tried multiple things for and never been able to keep nice before, I absolutely will!