Dark Coat Shampoo
Made in EU in GMP Certified Facility
Vet Approved & Recommended
Always Cruelty Free
Paraben & Sulfate Free
pH Balanced for the pet's Skin
Pet selected Approved & Certified Fragrances
A pigment-deepening shampoo for dark coats — black Labs, Newfoundlands, Rottweilers, and the cats who carry the same dignity.
Walnut leaf extract and caramel enhance natural pigment depth; wheat germ oil and panthenol restore shine without lightening the coat. The warmest fragrance in the line — pet-approved Shining Armor.
What this means for you. A wash that brings out the depth in a coat that should be reflecting light, not absorbing it. The kind of finish you only used to see after the groomer's.
What this means for your pet. A coat that catches the sun the way it's meant to. The clean feel that comes with a wash that doesn't strip.
pH balanced. Sulphate-free. Paraben-free. Vet-recommended. Pet-approved Shining Armor fragrance.
For dark-coated breeds. A little goes a long way — can be diluted up to 1:5 with water if you'd like it to last longer.
For the blacks, the chocolates, the navies.
Directions
Suitable for
Ingredients List
Safety Warnings
Why choosing the right product matters?
Choosing the right shampoo for your dog’s coat type is essential to maintain both the health of their skin and the condition of their coat, while also making your life easier. Different coats—whether double, single, curly, or short—have unique needs in terms of hydration, cleansing, and protection. Using the wrong shampoo can lead to dryness, irritation, or ineffective cleaning, excess shedding, or unfixable tangles, while the right formula helps preserve natural oils, reduce shedding, enhance texture, and keep the coat looking its best.
Ultimately, a tailored shampoo supports your dog’s comfort, appearance, and overall well-being.
Check out our coat type guide below, or complete our product test to get our recommendations for your pet.
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